Autor: Fernando José Garrigós Simón, Yeamduan Narangajavana
Editorial: Publicacions de la Universitat Jaume I
Año: 2006-12
Resumen
Through a detailed theoretical analysis, the use of a questionnaire for companies, a Delphi study for international experts and structural equation modelling, this work studies how new technologies can increase the competitiveness of tourist organisations, and which capacities the executive managers should develop to better face these constantly innovating transformations.
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